When the founders of Facebook arrived at Silicon Valley, it was astonishing to see their growth rate.
Even if your product seems like the perfect solution, do you think that they will purchase it? Most importantly, will they buy it from you? The answers to these questions can be sought only after experimenting, and this is why more companies must indulge in experimenting rather than waiting for the perfect time to launch their products. If your product is a solution to some problem, you need to figure out if the customers genuinely have that problem. Also, they need to think about the customers first. If a firm yearns for long‐term change, it must begin to experiment immediately. His experiment helped in various ways since he also found what the customers really wanted. He experimented by clicking pictures of shoes available in retail stores and posted them online to sell them. Nick Swinmurn, the founder, had a hypothesis that customers would love a shoe store online.
Consider Zappos – an online shoe store – for instance. Every firm’s goal is to build products around their vision, and that’s possible only by experimenting. It’s essential for companies to conduct experiments since it allows them to predict the future to a certain extent. If a company hesitates to experiment, it simply fails to learn.
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